Privacy policy

Privacy Policy

Last updated: 17 April 2024

This Privacy Policy describes how Way of K Pte Ltd ("we", "us", or "our") collects, uses, processes, retains and discloses your personal data when you visit or use giftsbywayofk.com ("Website"), place an order, communicate with us or otherwise provide us with your personal data.

Please read this Privacy Policy carefully. By using and accessing our Website, placing an order with us or otherwise communicating with us, you agree to the collection, use, and disclosure of your personal data as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access our Website or provide us with any of your personal data.

For the purposes of this Privacy Policy, "personal data", means any information from which an individual can be identified from that information, or in combination with any other information to which we may have access.   

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Website, update the "Last updated" date and take any other steps required by applicable law.

Collection of personal data

The type of personal data we collect about you depends on how you interact with us or our Website. The type of personal data we may collect includes:

  • Basic contact information, including your name, address, phone number, email address or social media handles.
  • Order information, including name, billing address, shipping address, email address or phone number.
  • Order history, including previous items purchased from us.
  • Shopping information, including the items you view, put in your cart or add to your wishlist.
  • Information relating to any communications you have with us, including any messages or emails.

Some of the personal data we request from you may be required in order to process your order or provide any customer support or services you request. Failing to provide any information we indicate as mandatory may prevent us from being able to provide you with such services. All other information not indicated as mandatory can be provided by you on a voluntary basis.

Information we obtain from third parties

We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Third parties who provide support services for our Website or order fulfilment.
  • Our payment processors, who collect payment information (e.g. bank account, credit or debit card information, billing address) to process your payment in order to fulfil your orders or contracts with us, and provide you with products or services you have requested.
  • When you visit our Website, open or click on emails we send you, or otherwise interact with us or our advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third Party Websites and Links.

How we use your personal data

We may use your personal data in order to:

  • Fulfil orders and provide services.

We may use your personal data to provide products and services requested by you or to perform a contract with you, including to process your payments, fulfil your orders, send you notifications related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.

  • Marketing and promotional purposes.

Subject to your consent, we may use your personal data for marketing and promotional purposes, such as to send marketing and promotional communications by email, text message or postal mail. We may also use your personal data to better tailor our services and advertisements on our Website and other websites.

  • Security and Fraud Prevention.

We use your personal data to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use our Website and register an account, you are responsible for keeping your account credentials safe. You should not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.

  • Communicating with you.

We use your personal data to provide you with customer support or to otherwise respond to requests or communications initiated by you.

  • Enhance our services and Website

We may use your personal data to improve our services, products and Website and for data analysis or troubleshooting.

  • Comply with the law

We may need to use your personal data to fulfil our obligations under applicable law or to comply with government requests. We may also use your personal data to enforce any legal rights or remedies we may have against you.

Cookies

We automatically collect certain information about your interaction with our Website ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Website and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with our Website.

For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Website and our products and services (including to remember your actions and preferences), to run analytics and better understand user interaction with our Website in order to administer, improve and optimize our services, products and Website. We may also permit third parties and service providers to use Cookies on our Website to better tailor the services, products and advertising on our Website and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some functionalities or features of our Website to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

Disclosure of your personal data

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes subject to this Privacy Policy, including without limitation:

  • With vendors or other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, logistics, fulfilment and shipping).

  • With business and marketing partners, including Shopify, to provide services and advertisements to you. For example, we may use Shopify to support personalized advertising with third-party services. Our business and marketing partners will use your information in accordance with their own privacy notices, and we are not responsible for their actions or omissions.


  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.


  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, responding to any court orders or requests for information from government or regulatory authorities, to enforce any applicable terms of service, and to protect, enforce or defend our rights, and the rights of our users or others.

Transfer of your personal data overseas

Some of the third parties described above under “Disclosure of your personal data” may be located outside of Singapore, and so your personal data may be transferred outside of Singapore. Any overseas third party recipient will be bound by legally enforceable obligations to protect your personal data to a standard that is at least comparable to that provided under Singapore’s Personal Data Protection Act.

User Generated Content

Our Website may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of our Website, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Safeguarding your personal data

Reasonable efforts are made to ensure that any personal data held by us is stored in a secure manner. Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee  complete security. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

Retention of your personal data

We retain your personal data only for so long as is necessary in order to fulfil the purpose for which we collected it, as set out in this Privacy Policy, unless required to retain it for longer under applicable law or in the event of any going disputes or to defend or enforce our legal rights.

Your rights

You have the right to request access, deletion, correction or transfer of your personal data in accordance with applicable law. You can exercise such rights by contacting our Data Protection Officer at hello@giftsbywayofk.com with the title “Privacy Rights”.

You also have the right at any time to opt out of receiving any direct marketing communications. You can opt out at any time from receiving direct marketing communications from us by either following the unsubscribe instructions in any such communications, or sending an email to hello@giftsbywayofk.com with the title “Unsubscribe”. 

Third Party Websites

Our Website may include links to websites or other online platforms operated by third parties (“External Websites”). We provide no warranties or representations in relation to any of the External Websites or any of their content. We are not responsible or liable for the privacy, security, quality, reliability, legality or functionality of any External Websites or the content therein. Any access or use of the External Website or their content, including any collection, processing, transfer or retention of personal data by the third party owners or operators of the External Website, shall be subject to the relevant third party’s own privacy policy and terms and conditions. We recommend that you read the relevant third parties privacy policy and terms and conditions before you use their External Website. 

Minors

Our Website is not intended to be used by anyone who is under 18 years old, and we do not knowingly collect any personal data about minors.